Hublot Watches

Hublot: Fusion, Flex, and the Most Polarizing Brand in the Game

No brand divides collectors like Hublot.

To some, it’s a loud, overpriced flex machine worn by athletes and bottle service kings.
 To others, it’s a technically advanced materials lab, pushing boundaries in sapphire, carbon, ceramic, and movement design.

And the truth? It’s both.

Hublot makes some of the wildest, most distinctive modern luxury watches on the market, and while the brand has taken plenty of hits from purists, it’s also quietly built a serious manufacture and a catalog full of bold innovation.

You don’t have to love Hublot.
But if you dismiss it outright, you’re not paying attention.

Brand History: The Art of Disruption

Founded in 1980 by Carlo Crocco, Hublot introduced the first luxury gold watch on a rubber strap — a mix of elegance and sport that shocked the industry at the time. Sales were modest, but the foundation was there.

The turning point came in 2004, when Jean-Claude Biver (of Blancpain and Omega fame) took the reins.
 He launched the Big Bang in 2005 — and the rest is flex-watch history.

Since then, Hublot has leaned hard into its signature philosophy:

“The Art of Fusion” — mixing materials, movements, styles, and ideas in ways no one else would dare.

Collector Highlights: Big, Bold, and Sometimes Brilliant

  • Big Bang Unico – The flagship. 45mm+ case, bold design, in-house Unico chronograph movement with flyback functionality. Modular, skeletonized, and pure Hublot DNA.

  • Classic Fusion – The more restrained Hublot. Available in titanium, ceramic, and King Gold, with options from three-handers to chronographs and moonphases. Underrated gateway into the brand.

  • Spirit of Big Bang – Barrel (tonneau) case take on the Big Bang formula. Transparent dials, exposed screws, integrated straps. More comfortable than it looks.

  • Sapphire & Ceramic Models – Full sapphire cases, colored ceramics, carbon composites. Hublot was first to do many of these at scale — and still leads the material game.

  • MP (Masterpiece) Collection – Tourbillons, power reserves that last 2+ weeks, and totally out-there mechanics. This is where Hublot flexes its haute horology credentials.

Movements range from UNICO in-house calibers (on higher-end models) to modified Sellita or ETA bases (especially in Classic Fusion). Know what you're getting — the movement inside matters just as much as the case outside.

Why Collectors Should Care

  • Unico is a legit in-house chrono movement — flyback, column wheel, solid architecture.

  • Hublot pioneered materials like transparent sapphire, red ceramic, and Magic Gold (scratch-proof gold alloy).

  • Manufacture-level finishing on high-end pieces — especially MP models.

  • Still independent-feeling within LVMH — operates more like a lab than a traditional watch brand.

  • Nobody else designs like Hublot — whether you love or hate it, it’s distinct.

You won’t mistake it for anything else. And that’s rare in modern luxury.

What They’re Making Now: Bigger, Bolder, and More Experimental

Hublot's current lineup keeps pushing boundaries:

  • Big Bang Integrated – New bracelet models with angular finishing and full-skeleton dials.

  • Sapphire Tourbillons – Transparent everything. Movements floating in midair.

  • Square Bang – Hublot’s answer to the square sport watch craze. Polarizing, of course.

  • MP-09 / MP-11 – Multi-axis tourbillons, long power reserves, and case shapes straight out of sci-fi.

  • LVMH collabs + limited editions – Partnerships with Ferrari, Takashi Murakami, Berluti, and crypto ventures. Always limited. Always loud.

You’ll also find Classic Fusion models in sizes from 33mm to 45mm — often with diamonds, colored ceramics, or two-tone cases — built to be worn daily or as a red carpet piece.

Fed’s Take

Hublot is not for everyone. And that’s the point.

I get it — the brand can be loud. The entry-level models sometimes lean too hard on flashy cases over substance. But the real Hublot? The Unico-powered, material-driven, wild complication stuff? That’s legit horology.

I’ve handled full sapphire Big Bangs that felt like engineering flexes. I’ve seen Unico chronos out-finish watches twice the price. And for collectors who want something that looks like nothing else — Hublot is an undeniable contender.

Buy smart. Stick to Unico, materials, and limiteds. Avoid the fashion-only stuff. And if you do it right?
 You’ll end up with a watch that turns heads — and earns respect.

Disruptive. Divisive. Done Right? Definitely Worth It.

Hublot doesn’t chase tradition.
 It breaks it — and sometimes, builds something brilliant in its place.

Delray Watch frequently carries pre-owned Hublot watches — especially Big Bang Unico, Classic Fusion, and limited-edition models.

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