Tudor used to be the backup plan. The “if you can’t get a Rolex” brand. The little brother with the hand-me-down movement and a smile.
Not anymore.
Today, Tudor is one of the sharpest tool watch brands in the business — with in-house movements, military-grade dive specs, and vintage-inspired
models that don’t just coast on history — they wear it like armor.
If Rolex is refinement, Tudor is grit with a COSC certificate.
Founded in 1926 by Hans Wilsdorf (yes, the Rolex guy), Tudor was designed to offer the same case and bracelet engineering as Rolex, but with
more affordable, off-the-shelf movements — meant for working professionals, military divers, and anyone who wanted real reliability
without the gold trim.
Tudor delivered: Submariners for the French Navy, chronos for motorheads, and simple Oyster-cased watches that took a beating and kept ticking.
After a low-profile run through the 2000s, Tudor relaunched hard in 2010 — and now it’s a fully modern Swiss manufacture with in-house
calibers, killer finishing, and a cult-level fanbase.
Movements? Most modern Tudors now run MT-series calibers, made in partnership with Kenissi, offering:
Tudor watches don’t just look the part. They show up. They work. And they feel right on the wrist — whether you’re diving, traveling, or just finally
wearing something that doesn’t need an apology.
The current Tudor catalog is one of the tightest, most enthusiast-friendly lineups in modern watchmaking:
Tudor is constantly refining, not bloating. No gimmicks, no over-design — just real watches that do their job extremely well.
Tudor is one of the smartest brands in the game right now.
I’ve sold Fifty-Eights to Rolex collectors who ended up wearing them more than their Subs. I’ve flipped Pelagos FXDs to ex-military guys who wanted
something tough, but with soul. And I’ve seen early Black Bay chronos hold strong on the secondary market — which says something.
Tudor’s not the little brother anymore. It’s the guy who showed up early, carried the gear, and still led the climb.
If you want one watch that can do it all — and feel good doing it — Tudor is an absolute no-brainer.
If you want real value, real history, and a watch you’ll actually wear every day, Tudor isn’t just an alternative — it might be the better option.
Delray Watch frequently sources Tudor watches — especially Black Bay Fifty-Eight, Pelagos, GMT, and Chrono models.
Be the first to know when new Tudor watches are available - subscribe for insider access here