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Style first. Watch second? Not always.
Look, I get it — when most people hear Versace, they think silk shirts, gold chains, and cologne that smells like ego. But here’s the thing: not every fashion house phone it in
when it comes to watches. And while Versace isn’t competing with Patek or Lange, they’re doing more than just slapping a logo on quartz and calling it a day.
Sometimes, style actually is substance.
Versace launched its watch line in the 1990s, riding the high of the brand’s global fashion explosion. Donatella was everywhere. So were Medusa heads. And the idea
was simple: bring the same unapologetic, baroque glamor from the runway to the wrist.
These weren’t shy watches. They were bold, gold, and unmistakably Italian. Swiss-made movements powered them, but the design? That was pure Milan.
Over time, Versace evolved the line with mechanical models, ceramic cases, and more nuanced detailing — but the DNA never changed: statement pieces, dressed to kill.
Let’s be honest — most watch nerds don’t take fashion watches seriously. And with some brands, fair enough. But Versace’s higher-end models? There’s more going
on than meets the eye.
Collectors tend to gravitate toward:
Plus, many of these use Swiss Ronda quartz or ETA automatic movements, which puts them ahead of a lot of “fashion-first” watch brands.
Versace watches sit in a weird little niche: part horology, part jewelry, all attitude. You don’t buy one to blend in — you buy it because you like the drama, the design
the domani.
They’re conversation starters. And for collectors who already have the basics covered (Speedy? Check. Sub? Check.) a bold, over-the-top Versace can be a fun wildcard in the mix.
Also? The value on the secondary market is often solid — if you know what you’re looking at.
Versace still makes watches today — and they’re better than you might think. They’ve partnered with Timex Group Swiss to produce Swiss-made pieces with legit build quality.
You’ll find:
Whether you’re into gold-on-gold flex or you want something a little sleeker, the modern lineup offers options that don’t feel like afterthoughts.
Listen — I’m not saying sell your Submariner and buy a Versace. But if you’ve already got your core collection and want a “fun” piece that still wears well and sparks comments
don’t sleep on it.
I've flipped a few Versace watches over the years. Some were awful. Some were surprisingly great. The trick is knowing the difference — and that’s where we come in.
Delray Watch is always on the lookout for unique Versace watches — especially Dylos, V-Race, and rare vintage models.
If you have a Versace you’re ready to sell or trade – reach out. We’re always buying.
Be the first to know when new Versace watches become available — sign up for insider access here:
https://delraywatch.com/insider-access/