Let’s be honest — Tissot gets overlooked. Too accessible. Too available. Too many quartz options at mall kiosks.
But if you actually look at what they’re doing?
Swiss mechanical movements, great case design, sapphire crystals, and a century-plus of watchmaking heritage — all for under a grand.
Tissot is one of those rare brands that doesn’t need to prove anything — because they’ve been doing it since before Rolex existed. And lately?
They’ve been swinging for the fences.
Founded in Le Locle, Switzerland, in 1853, Tissot was originally a family-run business specializing in pocket watches and dual-time travel
watches. Over the decades, they became a leader in innovation — including the first mass-produced anti-magnetic watch and one of the first to
experiment with touch-sensitive cases (T-Touch).
Tissot is now a core brand in the Swatch Group — sharing manufacturing access with brands like Omega, Longines, and Breguet. That means Swiss-
made movements, sapphire crystals, and factory-level quality control on watches that still sell for under $500.
In short: this isn’t “affordable Swiss.” It’s real Swiss. Real accessible.
Movements range from basic quartz to ETA and Powermatic 80 automatics, many of which are upgraded with silicon hairsprings, extended
power reserves, and COSC-grade regulation in certain models.
Tissot doesn’t pretend to be haute horology — and that’s what makes it great.
Tissot’s current lineup is more focused and refined than ever:
And now with more models getting silicon hairsprings and upgraded movements, the tech just keeps getting better without breaking the bank.
Tissot might be the best entry point into real watch collecting. Period.
I’ve sold PRXs to beginners who ended up down the rabbit hole. I’ve worn Seastars on dive trips because they’re solid, dependable, and I don’t care if
they get banged up. And I’ve seen the Gentleman Powermatic go toe-to-toe with watches twice the price and win — easily.
It’s not flashy. It’s not rare. But if you want a reliable Swiss mechanical you can wear every day and still feel proud of, Tissot is your brand.
If you’re building a watch collection — or just want one great everyday piece that nails the spec sheet without emptying your wallet
— Tissot belongs in the box.
Delray Watch frequently sources Tissot watches — especially PRX, Seastar, Gentleman, and Heritage models.
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