If you know dive watches, you know Squale.
And if you don’t? Well, you’ve definitely seen their work — you just didn’t realize it. This is the brand that made cases for Blancpain, Heuer, Doxa, and a
bunch of others back when dive watches were still figuring out how not to flood.
Today, Squale is still going strong — and still building some of the best bang-for-buck divers out there.
Squale (Italian for “shark”) was founded in the 1950s by Charles von Büren in Neuchâtel, Switzerland. At first, it wasn’t a watch brand
— it was a case maker. And a damn good one.
By the 1960s, Squale cases were the go-to for serious dive watches — used by brands like Blancpain and Heuer for their 1000-meter-rated beasts.
Eventually, Squale started making complete watches under its own name, and they leaned all the way into the pro-diver market.
These weren’t dressy desk divers. These were tool watches for people actually getting wet.
There’s a cult following for Squale, and for good reason:
Collectors love Squale because the watches are overbuilt, underpriced (relatively speaking), and refreshingly honest. No fluff. Just real dive watch DNA.
Let’s be real: most “dive watches” today never see water deeper than a sink. But Squale still builds theirs like someone’s life depends on it.
You get sapphire crystals, screw-down crowns, Swiss movements (usually ETA or Sellita), and depth ratings that actually mean something.
The finishing is sharp, the bezels are tight, and the proportions feel right — especially on the 1521.
Plus, they haven’t gone crazy with pricing. A brand-new Swiss-made diver for under $1,000? That’s getting rare.
Squale’s current lineup is a mix of retro-inspired reissues and quietly refined modern upgrades. New 1521 colorways, bronze cases, and limited editions
(like the Blue Ray or Matic) add flavor without straying from the tool-watch roots.
The 2002 line also keeps evolving — with upgraded specs and tweaks that nod to the brand’s early dive heritage without feeling like costume jewelry.
If you like your watches clean, capable, and not screaming for attention — Squale still delivers.
I’ve sold a lot of Squales. And I’ve never had one come back with a complaint.
They’re honest watches. Not flashy, not overhyped — just solid, well-made divers that feel like they belong in the rotation. I’ve owned a 1521
flipped it, missed it, bought it again. You know how it goes.
If you want a watch that feels like it was made by people who actually care — Squale’s worth a look.
Delray Watch is always on the lookout for unique Squale watches — especially 1521 and 2002 models.
If you have a Squale you’re ready to sell or trade – reach out. We’re always buying.
To be the first to know when new Squale watches are available subscribe for insider access here