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I know what you’re thinking. “Ralph Lauren? Watches?”
Yeah, I rolled my eyes too. But stay with me.
Because while most fashion brands crank out quartz throwaways with designer logos slapped on the dial, Ralph Lauren — thanks to its Richemont
connection — actually swung for the fences. Real mechanical movements. Handmade details. Even a wooden bezel made from a Bugatti dashboard. I
didn’t expect it either.
The Ralph Lauren watch line officially launched in 2008 as a joint venture with Richemont Group — you know, the same folks behind Jaeger-
LeCoultre, IWC, and Lange. So from day one, RL had access to serious movement suppliers, manufacturing muscle, and some very high-end components.
The brand introduced several lines under the Ralph Lauren name — everything from classic dress pieces to rugged chronometers to vintage car-inspired
designs. The goal? Create watches that matched the Ralph Lauren lifestyle — safari tent, leather armchair, vintage Porsche included.
They didn’t go big on volume. Instead, they went niche, weirdly high-end, and quietly well-made.
Here’s the wild part: a lot of Ralph Lauren watches actually use Jaeger-LeCoultre, Piaget, or IWC movements. Yeah. That’s not a typo.
The most collectible pieces tend to be:
These watches aren’t easy to find. They weren’t mass-produced. And while they’ll never be hyped on YouTube, they’ve quietly become cult favorites
among guys who appreciate low-key luxury with a twist.
Simple: they’re better than they need to be.
Ralph Lauren could’ve cashed in on logo recognition alone. Instead, they spec’d high-end calibers, kept the branding subtle, and built watches with
actual design integrity. They feel luxurious — not flashy. And for a fashion house, that’s rare.
The downside? Resale is soft. But if you care more about what’s on your wrist than what it’s “worth,” there’s serious value here.
Ralph Lauren still releases a few models each year, but the brand hasn’t tried to go head-to-head with Rolex or Omega — which is probably smart. Most
of the good stuff is on the pre-owned market.
Look for the RL67 Safari Auto, the 45mm Automotive Skeleton, and the Stirrup Chronograph if you want something unusual, underappreciated,
and better-made than it has any right to be.
Look, I’m not putting a Ralph Lauren logo on my wrist lightly.
But when you turn the watch over and see a JLC movement or a handmade wood bezel? That gets my attention. These are weird, niche, and not for
everybody — which is why I kind of like them.
Just don’t call it a flex. Call it taste.
Delray Watch is always on the lookout for unique Ralph Lauren watches — especially RL67 Safari and Automotive Skeleton models.
If you have a Ralph Lauren watch you’re ready to sell or trade – reach out. We’re always buying.
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