Piaget doesn’t get loud. It doesn’t need to. Because when your brand identity is built around record-setting thin movements, hand-finished gold cases, and in-house dial artistry, you don’t have to flex — you just refine.
Founded in 1874 and now part of Richemont, Piaget is one of the only brands in Swiss watchmaking that’s equally respected for its jewelry and its watchmaking — and it’s been proving that elegance doesn’t mean compromising mechanical excellence for decades.
If you think of Piaget as “just a jewelry brand,” you’re missing one of the most important chapters in high horology.
Founded in La Côte-aux-Fées, Switzerland, Piaget started as a movement manufacturer, specializing in ultra-thin calibers that were supplied to other top maisons.
In the 1950s, Piaget shifted focus — launching its own line of watches that would blend in-house movements with precious metal cases, stone dials, and high-jewelry finishing. They became the brand for elegant, dress-first watches — worn by royals, celebrities, and style-conscious collectors long before “luxury” was just a buzzword.
Over the decades, Piaget has released some of the thinnest mechanical and automatic watches ever made, and continues to develop in-house calibers for both haute horlogerie and high jewelry pieces.
Movements? All in-house, all ultra-thin, and often designed specifically for the case to ensure perfect proportions and wearability.
Piaget is a connoisseur’s brand, often overlooked by casual collectors — which makes it even more interesting to those who know better.
Modern Piaget production focuses on:
Across the board, finishing is impeccable, movement design is elite, and the brand’s aesthetic is cohesive and distinct.
Piaget is one of the most underrated high-horology brands in the market today.
I’ve handled Altiplanos that wear like silk and are finished like museum pieces. I’ve sold vintage hardstone dial Piagets that turned more heads than anything in stainless steel. And I’ve seen Ultimate Concepts that feel more like engineering sculpture than timepieces.
If you care about elegance, thinness, and mechanical mastery without showboating, Piaget is a sleeper grail.
If you want a watch that says “I know what I’m doing” without raising its voice,
Piaget delivers — and then disappears under a cuff like only a true dress watch should.
Delray Watch frequently sources Piaget watches — from vintage stone dial pieces and manual-wind Altiplanos to Polo models and high-jewelry rarities.
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