Paul Picot is one of those quietly refined Swiss maisons that doesn’t chase trends — it just builds well-finished, classically styled mechanical
watches with a touch of Riviera flair.
If you want independent Swiss watchmaking with serious heritage, excellent finishing, and zero hype baggage? Paul Picot is one of the best-kept
secrets in the game.
Paul Picot was founded in 1976 in Le Noirmont, Switzerland, by Mario Boiocchi, right in the middle of the quartz crisis — a time when most
were shutting down, not starting up.
Boiocchi bet on the future of mechanical watchmaking, focusing on elegant design, Swiss craftsmanship, and limited production.
The brand took its name from an 18th-century watchmaker and positioned itself as a refined but sporty alternative to big-name luxury
— the kind of watch you might wear in Monaco, not Milan.
Today, Paul Picot remains independent, privately owned, and continues to make small-batch automatic and manual watches, often with
in-house decoration and proprietary modules built on top of trusted Swiss base movements.
Paul Picot watches have that understated luxury vibe — with traditional Swiss design codes, excellent fit and finish, and complications that
are thoughtful, not overdone.
Notable collections include:
Movements are generally ETA or Sellita-based, but frequently enhanced with custom finishing, modules, and display backs.
Because it’s real-deal Swiss independent watchmaking that hasn’t sold out, hyped up, or chased every trend in the book.
The finishing is elegant. The case designs are distinctive. And the prices — especially on the pre-owned market — are often half what you’d pay
for comparable pieces from better-known brands.
Plus, it’s the kind of watch that says “I know watches,” not “I follow Instagram.”
Paul Picot keeps a tight, rotating catalog, with frequent limited editions and dial variations:
Pre-owned Paul Picot watches represent strong value, often in the $1,000–$3,000 range, with complications sometimes stretching higher.
Paul Picot reminds me of the kind of brand you’d find in a discreet Geneva boutique — no flashy ads, just really good watches for people who
know what they’re looking at.
I’ve seen a few Firshire moonphases and Technicum chronos come through the shop, and they’re legit. Great dials, polished cases, sharp hands
and movements that are beautifully finished — even when built off ETA or Valjoux bases.
If you’re into high-quality, low-noise collecting, this brand punches way above its weight.
Delray Watch is always on the lookout for unique Paul Picot watches — especially Firshire, Technicum, and C-Type models with original
dials and complete boxes.
If you have a Paul Picot watch you’re ready to sell or trade – reach out. We’re always buying.
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