Franck Muller is what happens when a watchmaker and a rockstar walk into the same body.
Insane cases. Exploding numerals. Tourbillons in places tourbillons were never meant to be. For a while, this brand was the hottest name in high-end independent horology — and if you were anybody in the late ‘90s to early 2000s? You probably had one.
But behind all that wrist-fueled flash? Legit technical innovation. Seriously. This isn’t just a design brand — it was once the name in creative mechanical watchmaking.
These days? It’s more complicated (pun intended). But if you know where to look, Franck Muller can still be one of the most interesting — and underpriced — buys in the game.
Founded in 1991 by Swiss watchmaker Franck Muller and businessman Vartan Sirmakes, the brand exploded onto the scene with one mission: make high-end mechanical watches exciting again.
Franck Muller himself had been restoring Breguet tourbillons and building ultra-complicated pocket watches before launching his own line — and it showed. Early FM pieces were full of wild engineering: bi-retrograde calendars, crazy jump hours, triple-axis tourbillons, and stuff nobody else was touching.
The visual language? Totally original:
It was loud, it was fresh, and for a while, everyone wanted one — from pop stars to bankers to international royalty.
Movements range from basic modified ETA in time-only pieces to fully in-house calibers and modules in the higher complications. The best ones? Built in Genthod, finished beautifully, and often overlooked.
If you like high-level mechanics but think most dress watches are boring? This brand is your lane.
The current Franck Muller catalog is loud, luxurious, and largely under the radar for modern collectors:
If you’re into quiet minimalism, this isn’t for you. But if you want to turn heads — and still respect the movement under the hood — there’s nothing quite like it.
Franck Muller is one of the weirdest case studies in modern watchmaking.
Early on? They were the future. They made independent horology feel sexy, fast, and fun. Then came some overproduction, questionable distribution, and a dip in collector trust.
But here’s the kicker: a lot of the watches are still excellent. The design? Iconic. The movements? Legit, especially anything from the Master Banker, Chronograph, or tourbillon lines.
I’ve flipped more FM watches than I can count — and every time, I think: This is cooler than people give it credit for.
Buy smart. Buy from the early years. And avoid the temptation to go full diamond bezel unless you're fully committed to the lifestyle.
If you're looking for a piece that makes a statement — and backs it up with real watchmaking — Franck Muller is still a worthy player. Especially on the pre-owned market, where the right deal = unbeatable value.
Delray Watch has a rotating selection of pre-owned Franck Muller watches — pieces you won’t find sitting in mall boutiques or flexing on billboards.
Be the first to know when new Franck Muller watches are available - subscribe for insider access here