Yes, that Davidoff.
The name you know from cigars and leather goods also dipped into Swiss watches — and while they never became a collector darling, the brand left
behind a handful of clean, well-built pieces that surprise you when you handle them in the metal.
This is lifestyle luxury done with just enough Swiss substance to keep it interesting — especially on the secondary market.
Davidoff, best known as a luxury cigar brand, expanded into watches in the mid-2000s as part of a broader lifestyle push. Think colognes,
accessories, and timepieces — all carrying the Davidoff name, with a focus on refined taste and understated design.
The watches were Swiss-made, often using ETA or Sellita movements, and positioned as everyday luxury — not haute horology, but also not fashion-
brand filler. Designs leaned dressy, with the occasional sport or travel influence.
They never tried to become a watchmaking powerhouse. But what they did release? Quietly competent — and now quietly collectible.
The appeal of Davidoff watches is all about understated luxury. These aren’t tool watches or hype pieces. They’re well-made, cleanly designed Swiss
watches that feel like they belong next to a travel humidor and a double old-fashioned.
Popular models include:
Case sizes tended to hover in the 41–43mm range, often with curved lugs and leather straps. Dials were clean, elegant, sometimes textured or
sunburst, and always easy to wear.
Because sometimes, you want understated Swiss luxury without paying for a marketing machine.
These watches were built with care — sapphire crystals, signed crowns, quality straps, and proven Swiss movements — but they were never mass-
produced or aggressively hyped. Which means today, they fly under the radar… and trade for far less than they’re worth.
If you’re a cigar guy, a travel guy, or just someone who appreciates quality without flash, a Davidoff watch makes perfect sense.
Davidoff quietly stepped away from the watch market by the early 2010s, so everything you’ll find today is pre-owned — but well-aged.
The Very Zino collection remains the most available, with:
Most were produced in stainless steel, with the occasional gold-tone or two-tone edition. Dials are often the highlight — subtle texture, applied
indices, and well-balanced layouts.
I’ve seen a few Davidoff watches come through Delray, and I’ll be honest — they surprised me.
The cases were sharp. The movements were solid. And the whole package just… worked. Not groundbreaking, but refined. The kind of watch you wear
to dinner at a quiet club, not to flex on Instagram.
They’re not for everyone — and that’s why they’re still interesting.
Delray Watch is always on the lookout for unique Davidoff watches — especially Very Zino and dual time models.
If you have a Davidoff watch you’re ready to sell or trade – reach out. We’re always buying.
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