Some brands chase heritage.
Some chase precision.
Corum? Corum chases ideas.
This is the brand that put a $20 coin on your wrist, made the dial disappear, and said, “What if we made a skeleton tourbillon shaped like a bridge?”
Corum doesn’t play it safe — and that’s what makes them fascinating. They’re not for everyone. But if you like your watches with a little edge, a little weird, and a lot of personality, Corum might be your spirit animal.
Started in 1955 in La Chaux-de-Fonds, Corum was built from the jump to stand out. While most Swiss brands were refining the same handful of silhouettes, Corum leaned into bold design, visible mechanics, and horological showmanship.
Their breakout hit? The Coin Watch — launched in 1964, it literally encased a U.S. $20 gold Double Eagle coin around a movement. Subtle? Not even a little. Iconic? Absolutely.
From there, they doubled down on weird and wonderful:
Every decade brought something different — and while not all of it aged well, the best pieces still turn heads for all the right reasons.
Whether you like bling, bizarre architecture, or bravely non-round watches, Corum has done it — and probably did it first.
Is it for everyone? Definitely not. But that’s why it works.
Today’s Corum lineup stays true to its roots — bold design, high-end craft, and a touch of absurdity:
The aesthetic isn’t for everyone — but that’s kind of the point. Corum isn’t trying to be Patek. They’re trying to be Corum.
I’ll be honest: Corum is chaos — in the best way possible.
You’re not buying it for resale. You’re not buying it for understated elegance. You’re buying it because it makes you smile.
I’ve handled some Golden Bridges that were legitimately breathtaking. I’ve also flipped Bubble watches that were ridiculous and fantastic all at once. And the Coin Watch? Still cool. Still a flex. Still a weird piece of Americana-meets-watchmaking history.
Bottom line? If your collection feels too safe, too sober, too “I bought this to impress strangers”… Corum might be exactly what you need to shake things up.
If you want something that sparks joy, starts conversations, and reminds you that watches can still be fun — look no further.
Delray Watch has a rotating selection of pre-owned Corum watches — pieces you won’t find sitting in mall boutiques or flexing on billboards.
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