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Christopher Ward is what happens when you take Swiss watchmaking, drop the middleman, and actually deliver on the value promise.
Quietly confident, technically ambitious, and unafraid to challenge the big guys, CW has gone from “forum darling” to full-blown contender in just two decades. If you care about
design, movement quality, and everyday wearability — this is one of the smartest buys in modern watchmaking
Christopher Ward launched in 2004, founded by three British entrepreneurs who wanted to build honest mechanical watches — with Swiss movements, direct-to-consumer
pricing, and no marketing fluff.
What started as a humble brand with ETA-powered dress watches has evolved into a serious player with in-house caliber development, integrated case design, and one of the
most loyal fanbases in the industry. CW even merged with movement-maker Synergies Horlogères in 2014, creating Calibre SH21 — the first commercially viable
in-house movement from a British brand in over 50 years.
They’ve won awards, expanded into chronometers, dive watches, and complications — all while keeping prices far below their Swiss competitors.
Christopher Ward is known for clean design, serious movement specs, and constant evolution.
Top models include:
Movements range from Sellita and La Joux-Perret to their own SH21 platform, with a growing push toward in-house and proprietary architecture. Finishing is strong
and quality control consistently outperforms price point expectations.
Because it’s one of the few modern brands that actually gives collectors more than they expect — instead of charging more because of a logo.
You get sapphire crystals, ceramic bezels, chronometer certification, and legit finishing for under $1,000 in many cases — and under $3,000 even with proprietary complications.
The brand is also refreshingly transparent, offering detailed specs, case construction breakdowns, and consistent design evolution.
CW isn’t trying to be a heritage reissue machine. It’s building a new identity, and earning respect across the board.
CW releases frequently — and sells direct, which keeps value high and resale active. Current highlights:
Retail pricing ranges from $795 to $4,000, with most pieces under $2,000. Bel Canto and SH21 chronometers represent the high end.
Christopher Ward is the best-kept open secret in modern watchmaking.
I’ve had plenty come through the shop — and every time, the finishing, comfort, and design surprise people. The Bel Canto? Genuinely impressive. The Trident? Still one of the
best dive watches under $1K. And the SH21 platform? Legit — robust, modular, and COSC-ready.
If you want real mechanical substance without the hype tax, CW is punching way above its weight.
Delray Watch is always on the lookout for unique Christopher Ward watches — especially Bel Canto, C60 Trident Pro, and SH21 chronometers.
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