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If most Swiss watch brands are built like tanks or racecars, Bedat & Co is more like a vintage roadster driven through Paris at golden hour.
Elegant. Curved. Confident. And yes — created by a woman, for women, long before that was a thing in the watch world.
Bedat doesn’t make watches for people chasing clout. They make watches for people with taste. And if you know, you know.
Founded in 1996 by Simone Bédat and her son Christian, Bedat & Co wasn’t built on a dusty 18th-century legacy or wartime tool watch stories. Nope. This was a modern creation — born out of frustration with the male-dominated, hype-driven watch industry.
Simone had spent years working at Raymond Weil, helping to shape the business. But she wanted to create something different — a brand that fused traditional Swiss craftsmanship with feminine design sensibility and timeless elegance.
So she launched Bedat & Co with a focus on form, proportion, and refinement. Not oversized bezels or limited-edition flex drops. Just beautiful watches that looked and felt like they were designed for actual people — not Instagram.
The kicker? Everything was numbered with odd digits only (1, 3, 7, 8…), a subtle rebellion baked into the DNA of the brand.
Bedat’s collections are numbered, not named. But don’t let that fool you — there’s plenty of identity here.
Many Bedat pieces were COSC-certified chronometers — something you rarely see in women’s watches. That tells you all you need to know about the integrity behind the design.
Look, Bedat & Co isn’t for everyone. And that’s the point.
But if you’re someone who:
…then you should care.
These watches aren’t screaming for attention. They’re whispering in fluent French while drinking champagne in a sunlit courtyard.
In recent years, Bedat & Co has been quieter than most brands. After changing ownership and moving into new hands (at one point being part of Gucci Group), the brand has maintained its signature look but pulled back on massive production.
That means pre-owned is where the action is — and you can often score stunning, Swiss-made, chronometer-grade dress watches with gold, diamonds, or guilloché dials for prices that feel borderline unfair.
It’s boutique luxury without the boutique markup.
I’ve always had a soft spot for brands that don’t follow the herd. And Bedat? They’ve never followed the herd.
These are watches that collectors either overlook or quietly hoard. And while they were technically designed for women, I’ve seen No. 3s and No. 7s worn by guys who appreciate symmetry, restraint, and good taste. Zero shame in that.
Honestly, in a world of oversized pilot watches and “limited edition” everything, there’s something refreshing about a brand that just… gets elegance.
Want to give a gift that actually means something? Want to wear something with history, intention, and no hype baggage? Bedat deserves a look.
Whether you're buying for yourself or someone who deserves something better than a department store watch case, Bedat & Co offers serious refinement — minus the noise.
We’ve got a rotating selection of Bedat pieces in the vault. Every single one tells a story worth wearing.
Delray Watch has a rotating selection of pre-owned Bedat & Co watches — pieces you won’t find sitting in mall boutiques or flexing on billboards.
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