Modernism with a Swiss heartbeat.
Let’s be honest — most watch brands either play the heritage card or chase hype. Xemex? They took a third path. Clean. Minimal. Swiss. And quietly rebellious. If you’ve ever admired
a Braun alarm clock, a Leica M6, or a well-cut black turtleneck… this brand might be your jam.
Founded in the late 1990s by industrial designer Ruedi Külling, Xemex was born from a simple, almost stubborn idea: form follows function. But unlike Bauhaus purists
Külling had a little more fun with it. His mission? Create clean, legible, ergonomic watches that still had a pulse.
Xemex watches weren’t designed by committee. They came straight from the sketchbooks of a guy who’d already made his name in graphic design and branding. The result?
Watches that felt modern, even futuristic — without the weird angles or over-complications that plague so many “avant-garde” brands.
The flagship Xemex Avenue and Xemex Offroad lines were where the brand flexed. You’ll recognize them instantly: big numerals, off-center crowns, asymmetrical lugs
and those signature red seconds hands. They’ve got just enough personality to stand out — without shouting.
The Xemex Piccadilly Chronograph is another sleeper hit. It’s Bauhaus with biceps. Collectors love these for the design purity, the Swiss movements, and the
fact that you’re not likely to run into someone else wearing one.
And let’s not forget — most of these watches were made in very limited runs. That matters. Especially when you’re hunting for something a little off the mainstream.
Xemex is for the design nerds. The guys who know who Dieter Rams is. The ones who actually read Hodinkee articles all the way through.
These watches wear well, feel original, and say a lot without screaming. They’re also seriously underrated in terms of value. You’re getting Swiss-made build quality, thoughtful design
and true independent spirit — all for less than the cost of a scratched-up Datejust.
Bottom line? If you like your watches with brains and backbone, Xemex deserves a spot in your collection.
Xemex is no longer producing watches at scale — which makes the existing pieces all the more compelling. You’re not just buying a watch, you’re buying a snapshot
of a bold design era that didn’t get watered down.
These aren’t “starter watches.” They’re connoisseur pieces. Smart, subtle, and a little bit subversive. Perfect for someone who wants to zig while everyone else zags.
I’ve owned a couple Xemex watches over the years — and every time I wore one, someone asked about it. Not because it was flashy. But because it looked like nothing else on the wrist.
They’re not for everyone. But that’s kind of the point.
Delray Watch has a rotating selection of pre-owned Xemex watches — pieces you won’t find sitting in mall boutiques or flexing on billboards.
Check out our current inventory below. And remember — if you have a Xemex you’re ready to sell or trade, reach out. We’re always buying.
Be the first to know when new Xemex watches become available — sign up for insider access here:
https://delraywatch.com/insider-access/
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