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Titoni is Swiss watchmaking with an old-school soul and an international passport — a brand that’s quietly built decades of loyalty in Asia and the Middle East, all while staying
independent and mechanical in a quartz-saturated world.
You won’t see Titoni on billboards or influencer wrists — but ask any serious collector who’s traveled, and they’ll nod. Titoni’s real. And the watches? Surprisingly good.
Titoni was founded in 1919 in Grenchen, Switzerland, by Fritz Schluep, and remains family-owned to this day — now in its fourth generation.
For much of the 20th century, Titoni focused on solid, affordable mechanical watches, gaining a massive following in Asia (especially China, Hong Kong, and Singapore).
In fact, while many Swiss brands pivoted to quartz or folded entirely in the 1970s, Titoni doubled down on mechanical — which helped them build trust in export markets
that still valued tradition.
Today, Titoni still assembles and adjusts its watches in-house in Grenchen, using a mix of ETA-based movements and, more recently, its own in-house T10 automatic caliber.
The brand continues to stay under the radar in the West — but among seasoned collectors, Titoni is a sleeper pick.
Titoni’s appeal lies in its staying power, classic styling, and global cult following. Highlights include:
Fan-favorite models include:
Because they’ve done the hard part — survived a century, stayed family-owned, and kept mechanical watchmaking alive when others gave up.
And they’ve done it without hype, without gimmicks, and without chasing the West. Titoni has quietly built a reputation for honest quality, especially in overseas markets
where customer loyalty actually matters. You’ll see Titoni watches passed down, gifted, and worn proudly — because they work, and they last.
Plus, their in-house movement efforts deserve respect — not every small brand builds a 3-day caliber in secret and nails it.
Titoni produces a range of models, mostly in the $800–$2,500 price range:
Vintage Airmasters and Cosmo Kings are still widely available, often under $500, and make great daily wearers with heritage appeal.
Titoni is one of the best under-the-radar Swiss brands still doing things their own way.
I’ve handled Seascopers and Airmasters — and they’re always better than expected. Solid bracelets, sharp finishing, dials that pop under light. The in-house T10 is impressive
and the whole vibe is classy without trying too hard.
If you want a mechanical watch that isn’t chasing trends, isn’t faking heritage, and still comes from a real family-run Swiss brand? Titoni’s got your back.
Delray Watch is always on the lookout for unique Titoni watches — especially Airmasters, Seascoper 600s, and in-house T10 models from the Line 1919 collection.
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