TB Buti Watches

TB Buti Watches

TB Buti is pure early-2000s luxury energy — oversized, diamond-set, and proudly Italian. These watches weren’t made to hide under a cuff. They were made to pop in

the front row of a fashion show, or across a VIP table at Cipriani.

If you like your watches bold, flashy, and unapologetically extra, TB Buti might be your jam.

A Little History

Founded in Italy in the early 2000s, TB Buti came up during a wave of fashion-forward luxury watch brands catering to the high-net-worth nightlife crowd — think

iced-out bezels, exotic materials, and massive wrist presence.

The brand positioned itself somewhere between haute couture and high horology, offering Swiss-made movements housed in custom Italian-designed cases, often with

heavy diamond work or exotic straps. It built a following in Europe, the Middle East, and parts of Asia among buyers who wanted something off the beaten path — but with

clear status appeal.

While never a mainstream horology darling, TB Buti carved out a niche as a luxury fashion-watch hybrid, appealing to collectors who wanted something bold and off-catalog.

What Collectors Love

TB Buti is all about presence, opulence, and oversized design. Common signatures include:

  • Massive tonneau or round cases — often 44–50mm, with curved lugs and sculpted profiles

  • Pavé diamond bezels — in white gold, yellow gold, rose gold, or even black DLC finishes

  • Skeletonized or open-heart dials — with decorative bridges and bold numerals

  • Colorful straps — typically exotic leather (alligator, stingray) or rubber

  • Swiss ETA-based movements — automatic or quartz, depending on model and complication

Most pieces were made in limited quantities, with full gem-set models often produced as one-offs or boutique exclusives.

Why TB Buti Deserves a Spot

Because it represents a very specific moment in luxury watch history — when fashion and form trumped restraint, and being seen mattered as much as movement finishing.

For collectors of bold design, iced-out luxury, or “bling-era” high watchmaking, TB Buti sits alongside brands like Jacob & Co., deLaCour, early Franck Muller, and Joe Rodeo

as part of that stylistic movement. And the watches still hit hard on the wrist.

Plus, the pre-owned market offers serious value for what were once ultra-premium, Swiss-assembled pieces — often with gold cases and real diamonds — now trading

for a fraction of retail.

What’s Out There Now

TB Buti hasn’t released new collections in several years, but on the secondary market, you’ll find:

  • Chronograph and 3-hand models — in tonneau or round cases, often 45mm+

  • Full pavé editions — with diamond bezels, dials, or full-case settings

  • Skeletons and open-heart dials — often decorated with brand initials or stylized numerals

  • Complications — including GMTs, small seconds, and date windows, typically ETA-based

Most pieces trade in the $1,000–$5,000 range, depending on materials and condition. Diamond-heavy or gold-case examples can go higher, especially if they’re

unworn or include original boxes and papers.

Fed’s Take

TB Buti is a time capsule — and if you’re into that high-gloss, early-millennium luxury vibe, there’s a lot to like.

The cases are hefty. The gem settings are legit. And for collectors who already have their classic Pateks and APs, this is a fun curveball. Plus, they still wear well if you’ve

got the wrist (and the attitude) to pull them off.

Don’t buy it for movement pedigree. Buy it for impact. And maybe throw on some suede loafers while you’re at it.

Check Out Our TB Buti Inventory

Delray Watch is always on the lookout for unique TB Buti watches — especially full pavé models, tonneau-case chronographs, and skeleton dial variants.

If you have a TB Buti watch you’re ready to sell or trade – reach out. We’re always buying.

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