Oak & Oscar is American indie watchmaking done right — small-batch releases, thoughtful design, and a founder who actually listens to the community. No fluff.
No venture-capital hype. Just purpose-built mechanical watches with Midwestern soul and collector cred.
If you’re into wearability, authenticity, and quiet excellence, this is one of the smartest buys in the game.
Oak & Oscar was founded in Chicago in 2015 by Chase Fancher, a former corporate guy turned watch entrepreneur who wanted to build modern tool watches with a design-first
mindset — and build them in a way that actually respected the people who buy them.
The brand’s first model, the Burnham, set the tone: 42mm, clean sandwich dial, hand-wound movement, limited run. It sold out fast. Since then, Oak & Oscar has stayed lean
releasing just a few models each year, all assembled in the U.S., with Swiss mechanical movements and custom tooling sourced from American partners whenever possible.
It’s not about chasing trends. It’s about making the kind of watch you actually want to wear every day.
Oak & Oscar has built a cult following among design-minded collectors, thanks to:
Key models include:
Movements are typically ETA or Sellita-based, but regulated and tested in-house. Recent chronos have used Eterna or Concepto flyback calibers, with sapphire backs to show
off the goods.
Because it’s a brand that gets what collectors actually care about — great design, perfect sizing, solid mechanical execution, and a buying experience that feels personal.
You’re not buying some private-label watch with a slapped-on logo. You’re buying something that’s been designed, prototyped, tested, and refined by a team that lives
and breathes the enthusiast space. And when it lands on your wrist, it feels like it was made for you.
Plus, the resale value holds up surprisingly well for an indie — which tells you a lot about the fanbase.
Oak & Oscar’s lineup evolves slowly — most models are limited runs:
Prices range from $1,500–$3,000, depending on model and spec. Pre-owned pieces tend to move quickly, especially Jacksons and early Burnham releases.
Oak & Oscar is one of my favorite modern American brands.
Every watch I’ve handled has been thoughtful, well-built, and ridiculously wearable. The finishing is sharp, the straps are excellent, and the whole experience — from the box
to the handshake — feels curated. You’re not just buying a watch. You’re joining a crew.
If you want indie charm, tool-watch specs, and community-backed design, Oak & Oscar delivers every time.
Delray Watch is always on the lookout for unique Oak & Oscar watches — especially Jackson Chronograph, Olmsted, and limited edition Humboldt models.
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