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deLaCour doesn’t care about blending in — and that’s the whole idea.
This is a brand that leans fully into wrist-sculpture territory: oversized cases, unusual layouts, and loud design language. If you’re looking for traditional
Swiss understatement, keep walking. But if you want a watch that feels like a modern art installation for your wrist, deLaCour might just be your vibe.
Founded in Geneva in 2003, deLaCour made a name for itself with its signature Bichrono — a dual-movement chronograph housed in an oversized
curved tonneau case that looked like it belonged in a futuristic concept car.
The brand positioned itself from day one as architectural luxury — watches as wearable statements, with everything from full-skeleton dials to
jewel-encrusted bezels, tourbillons, and experimental complications. Most pieces are limited runs or one-offs, built in Geneva using Swiss
movements and exotic materials.
deLaCour isn’t about mass appeal. It’s about maximum impact.
deLaCour watches are wrist presence incarnate. Every detail — from the case shape to the typography — is designed to command attention.
These are statement pieces in every sense.
Highlights include:
Many models feature skeletonized dials, asymmetric pushers, and decorative finishing. Straps are often exotic leather or rubber
— integrated and curved to fit the wrist.
Movements are typically modified ETA or Concepto-based, with high-end decoration or modular complications depending on the model.
Because it’s one of the few brands that doesn’t play it safe — and in a luxury market dominated by familiar silhouettes, that’s refreshing.
Every deLaCour feels like it was made for someone who already has the usual suspects — and wants something different. Not just in design
but in how the watch feels and wears. The curvature, the dial depth, the dimensionality — it’s all dialed toward bold expression.
And while they’re not cheap, they’re often undervalued on the pre-owned market, especially compared to other Geneva-made, low-volume independents.
deLaCour offers a small, rotating collection of avant-garde timepieces:
Pre-owned pricing varies wildly — some pieces sell in the $3,000–$7,000 range, while tourbillons and precious metal pieces push $15K+
especially in mint condition or with exotic finishes.
deLaCour isn’t for everyone. But that’s the appeal.
I’ve seen a few Bichronos and Saqras come through the shop, and they always spark a reaction. The cases are massive, but surprisingly ergonomic.
The designs are theatrical, but never lazy. And the construction? Legitimately solid.
If you’re collecting for character — or want something with Geneva-made credibility that no one else in the room is wearing
— deLaCour brings that modern art energy.
Delray Watch is always on the lookout for unique deLaCour watches — especially Bichrono, City Ego, and limited production complications.
If you have a deLaCour watch you’re ready to sell or trade – reach out. We’re always buying.
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