If you’ve been in the game long enough to get bored of blue dials and micro-rotors, then it’s time you met De Bethune — the independent brand that doesn’t just push boundaries… it erases them and redraws the map.
This is what happens when you hand two guys a blank check and say, “Design the best mechanical watch possible — and make it look like it came from the year 2500.”
The result? Watches that are technically groundbreaking, visually otherworldly, and finished to a level that makes even Geneva Seal brands sweat.
De Bethune was founded in 2002 by David Zanetta (art dealer, design visionary) and Denis Flageollet (watchmaker’s watchmaker). Together, they created a brand built around one core idea:
If it doesn’t exist yet — we’ll invent it.
And they did.
This wasn’t just horology — it was mechanical art, engineered with precision and worn like sculpture.
Even after some corporate turbulence, Flageollet remains at the helm — and De Bethune is still producing some of the most exciting, envelope-pushing timepieces in the world, at ultra-limited scale.
And let’s not forget: every single component is designed, built, and finished in-house — even the hairspring. That’s rarified air.
Wearing a De Bethune says: I’ve already done the Patek and Lange thing. Now I’m collecting for me.
De Bethune’s modern offerings include:
Every release is made in extremely limited quantities, sold almost exclusively through collectors or boutique relationships, and often waitlisted before the press photos hit the internet.
De Bethune is the kind of brand that makes jaded collectors excited again.
I’ve seen dials that looked like galaxies, cases that felt like sci-fi objects, and movement bridges so well-polished you could use them as a shaving mirror. These watches aren’t trying to impress the masses — they’re built for the one percent of collectors who want something truly original.
Are they expensive? Yeah.
Are they worth it? If you have the taste and the wallet, absolutely.
Once you wear a De Bethune, everything else starts to feel a little… flat.
If you're ready for something rare, radical, and relentlessly well-made — De Bethune isn’t just a flex. It’s a revelation.
Delray Watch has a rotating selection of pre-owned De Bethune watches — pieces you won’t find sitting in mall boutiques or flexing on billboards.
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