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Cvstos is what happens when you take Richard Mille energy and apply it to the outskirts of Geneva — with fewer commas on the price tag and a little
more “let’s try this” in the design department.
The name means “guardian” in Latin. The watches? Bold, skeletonized, and unapologetically over the top. Not everyone’s taste — but definitely someone’s flex.
Cvstos was founded in 2005 by Sassoun Sirmakes (son of the Franck Muller Group CEO) and Antonio Terranova, a designer with stints at TAG Heuer
and other big Swiss names.
From the jump, Cvstos positioned itself as a modern, avant-garde watchmaker — focused on high-tech materials, openworked architecture, and
bold, sporty designs. Think tonneau cases, exposed mechanics, and racing-inspired everything.
They’re part of the extended Franck Muller ecosystem, but operate as their own entity — often compared to Richard Mille, Hublot, or Linde Werdelin for
style and ambition.
If you like your watches loud, skeletonized, and full of carbon fiber, Cvstos delivers.
Top collections include:
Movements are typically high-end Swiss (mostly from Concepto or Soprod), often heavily modified and openworked. Finishing is industrial, sometimes
over-polished, but always dramatic.
Because it fills a very specific niche: modern skeleton sport watches that are flashy, complex-looking, and mechanically solid — without the seven-
figure price tag.
Yes, it’s a vibe. No, it’s not subtle. But for collectors who like big cases, technical dials, and brands that don’t follow rules, Cvstos is genuinely
compelling.
Also: the fit and finish have improved a lot in the past few years. The watches feel substantial. The details are better. And the materials (carbon,
ceramic, titanium) are the real deal.
Cvstos continues to evolve the Challenge line with chrono models, tourbillons, and skeletonized calendar complications. Recent limited editions have
leaned into motorsport, marine, and aviation themes — often with colorful accents and aggressive dial layouts.
They’ve also embraced see-through sapphire cases and open bridges in ways that push them further into haute-industrial territory.
Resale can be soft, which means deals can be had on the pre-owned side — especially on Jetliner and Challenge chronos.
I’ll be honest — Cvstos isn’t my personal taste. But I’ve sold enough of them to know there’s a real market out there.
The movements are solid. The cases wear well despite the size. And if you’re the kind of guy who wants attention, this gets it — especially if you’re
already maxed out on Hublot and want to zag a little.
They’re not for everyone. But if they’re for you? Own it.
Delray Watch is always on the lookout for unique Cvstos watches — especially Challenge and Jetliner models.
If you have a Cvstos watch you’re ready to sell or trade – reach out. We’re always buying.
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