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Here’s the thing about Auguste Reymond: if you’ve been around watches long enough, you’ve probably come across one — maybe at a flea market in Europe, maybe in an old watch box from your uncle, maybe in a forum thread buried under ten pages of Rolex debate.
But the crazy part?
They’re actually one of the oldest independent Swiss watch brands still around. Quietly doing their thing since 1898. No hype. No scandals. Just a century-plus of watchmaking — under the radar, off the grid, and occasionally very worth a second look.
Auguste Reymond founded the brand in Tramelan, a Swiss village so steeped in horological tradition it probably has a church bell that ticks at 28,800 vph.
Like many early brands, AR started small — hand-assembling pocket watches, then transitioning to wristwatches as the world evolved (and men stopped pretending to like waistcoats).
By the mid-20th century, AR was quietly exporting solid, reliable Swiss timepieces all over the world. Nothing flashy. Just watches that worked — and lasted. They also developed in-house calibers through their movement division UNITAS, which, by the way, eventually became the backbone of some of the most respected hand-wound movements still used today (think: Panerai, Longines, etc.).
So yeah — if you’ve ever owned a 6497 or 6498-based watch? You’ve worn a little piece of Auguste Reymond history. Whether you knew it or not.
Let’s be real — there aren’t many Auguste Reymonds selling for six figures at auction. And that’s okay. That’s not the game here.
But if you’re into vintage dress watches, you can find some real gems — small case sizes, sunburst dials, gold-capped cases, and ultra-slim profiles that wear like a silk shirt. Classy, not stuffy.
Then there’s the “Jazz Age” line and some truly quirky Art Deco-inspired pieces, along with moonphases and regulator dials that stand out — even in today’s market.
Want something that looks like it came out of a Wes Anderson movie but still says “Swiss Made” on the dial? This might be your brand.
Auguste Reymond watches are for collectors who like earning their finds. These are the watches you discover after you’ve owned the obvious stuff. The kind of piece someone asks about not because they recognize it — but because they don’t.
And that, honestly, is half the fun of collecting.
Today’s Auguste Reymond is leaning into their weirdness — and we mean that in the best way.
Models like the Origin Unitas celebrate their movement legacy with large, manually wound watches. The Heritage 1898 collection brings back some vintage-correct sizing and design nods. And then there’s stuff like the Magellan and Cotton Club, which are pure dress watch vibes with enough personality to skip the boring parts.
They’re not pumping out 50 SKUs a year. They’re not chasing influencers. They’re just making solid, stylish, off-center watches for people who don’t need brand validation to feel good about what’s on their wrist.
Every once in a while I get handed a watch and think, “Wait, who made this?” That was my first reaction to an Auguste Reymond regulator I saw at a trade show a few years back. Offbeat dial. Well-finished case. Surprisingly great movement inside.
They’re not loud. They’re not trying to compete with Rolex or even Oris. But there’s a quiet integrity to what they’re doing — and as someone who’s seen more watches than I care to admit, I respect that.
If you want something that feels like a deep cut — but still delivers the goods — Auguste Reymond might just be your new favorite underdog.
We’ve got a few Auguste Reymonds in the vault — and they’re the kind of pieces you’ll appreciate more the longer you own them.
Whether it’s your first foray into vintage, or your fifth moonphase, it might be time to give this sleeper brand the wrist time it deserves.
Delray Watch has a rotating selection of pre-owned Auguste Reymond watches — pieces you won’t find sitting in mall boutiques or flexing on billboards.
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