Alexander Shorokhoff is where art school meets horology — a fiercely independent brand blending Russian avant-garde inspiration with German watchmaking discipline.
These are not watches for the shy. They’re for collectors who want color, typography, asymmetry, and soul — all backed by serious mechanical chops and hand-finished detail.
If you like your watches expressive and expertly made? This is one to watch closely.
Founded in Germany in 2003 by Alexander Shorokhoff, a Russian-born engineer and designer, the brand draws heavily on early 20th-century Russian art, architecture
and poetry — think Kandinsky, Malevich, and Tolstoy, rendered in enamel, guilloché, and brushed steel.
Shorokhoff set up production in Alzenau, Bavaria, with a small team focused on hand-finishing, skeletonization, and low-volume mechanical builds — mostly using ETA
Poljot, and Sellita base movements, reworked in-house.
The result? Timepieces that are visually bold, philosophically grounded, and mechanically respected in collector circles worldwide.
Shorokhoff watches are artful, eccentric, and detail-obsessed. They’re a favorite among collectors who appreciate:
Fan-favorite models include:
Because there’s nothing else quite like it.
These watches celebrate mechanical artistry — not just with polished movements or open hearts, but with full-on visual storytelling. And it’s not style over substance, either.
You’re getting Swiss or Russian base calibers, often upgraded, adjusted, and finished by hand — with German final assembly and QC.
In a world of lookalike dress watches and lazy microbrand homages, Shorokhoff offers genuine originality.
Shorokhoff keeps a tight, curated lineup — expect:
Pricing ranges from $1,500 to $6,000, with some LEs or engraved models reaching $10,000+. All watches are made in Germany in limited runs.
Alexander Shorokhoff is weird in the best way.
I’ve seen a few come through the shop — and whether it’s an Avantgarde chrono or one of the art-edition regulator pieces, they always make you pause. The dials are alive.
The engravings are next level. And the movements? Better finished than a lot of watches twice the price.
If you’re into watches that tell a story — and you’re not afraid of color or contrast — this brand gets it.
Delray Watch is always on the lookout for unique Alexander Shorokhoff watches — especially Avantgarde Chronographs, Chrono-Regulators, and hand-engraved
or limited edition art pieces.
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