We Don’t Sell Hype. We Sell Watches.
Whether It’s Your First Watch or Fiftieth — You’re in the Right Place.
Delray Watch isn’t your typical luxury watch retailer — and that’s by design.
We’re a small team of watch-obsessed professionals led by Federico Iossa, a former watch company executive turned no-BS YouTuber who built this business from the ground up.
No VC cash. No marketing fluff. Just a deep love for horology — and a refusal to play the hype game.
What started in a cramped office with a handful of watches and a lot of opinions has grown into one of the most respected independent dealers in the secondary market.
Real Expertise. Fair Prices. Zero Pretension.
Because You Deserve More Than a Sales Pitch
We’ve seen it all — the factory-fresh Rolexes, the overlooked independents, the “limited editions” that aren’t really limited. Our team has handled everything from $100 Seikos to seven-figure Pateks, and we bring that experience to every single deal.
At Delray, you’re not dealing with a middleman. You’re working with actual watch nerds who live and breathe this stuff — and who would rather talk you out of a bad buy than pressure you into a big one.
Whether you're looking to buy, sell, or trade, we'll give it to you straight — no inflated valuations, no mystery margins, no corporate sales tactics.
The Watch Dealer’s Dealer. But Also Yours.
We Know the Watches. And the Market.
Plenty of sellers can quote you specs. We go deeper — into the history, the quirks, the market cycles, and the stories that make each reference worth collecting.
Our knowledge isn’t copy-pasted from brand brochures. It’s earned through thousands of transactions, years of market watching, and more than a few “I bought it, then sold it, then bought it back” moments.
In fact, many of the dealers you already follow? They buy from us.
This Is a Business. But It’s Also Personal.
Because Every Watch Has a Story — and So Do You
Watches aren’t just accessories. They’re tools, heirlooms, reminders. We’ve sold pieces worn at weddings, graduations, and retirements. We’ve helped collectors find that one discontinued reference they missed out on — and helped them move on from watches they thought they’d never sell.
That’s the heart of Delray. We’re here to help you find the piece that fits who you are — or who you’re becoming.
And yeah, sometimes we’ll give you a hot take, or roast a bust down on YouTube. But it’s all rooted in respect — for the watches, and for you.
Ready When You Are
Delray Watch isn’t just stocked — it’s curated. Every piece, from six-figure Rebellions to vintage Hamiltons under five bills, is handpicked with purpose. Some are bold. Some are quiet. But none are random. Every watch here has a reason — and a story worth wearing.
If you're looking for a smarter way to buy, sell, or trade, you’re in the right place.