About

<div class="section-header text-center"> <h1><strong>We Don’t Sell Hype. We Sell Watches.</strong></h1> <h2><strong>Whether It’s Your First Watch or Fiftieth — You’re in the Right Place.</strong></h2> <p>Delray Watch isn’t your typical luxury watch retailer — and that’s by design.</p> <p>We’re a small team of watch-obsessed professionals led by Federico Iossa, a former watch company executive turned no-BS YouTuber who built this business from the ground up. </p> <p>No VC cash. No marketing fluff. Just a deep love for horology — and a refusal to play the hype game.</p> <p>What started in a cramped office with a handful of watches and a lot of opinions has grown into one of the most respected independent dealers in the secondary market.</p> <h1><strong>Real Expertise. Fair Prices. Zero Pretension.</strong></h1> <h2><strong>Because You Deserve More Than a Sales Pitch</strong></h2> <p>We’ve seen it all — the factory-fresh Rolexes, the overlooked independents, the “limited editions” that aren’t really limited. Our team has handled everything from $100 Seikos to seven-figure Pateks, and we bring that experience to every single deal.</p> <p>At Delray, you’re not dealing with a middleman. You’re working with actual watch nerds who live and breathe this stuff — and who would rather talk you <em>out</em> of a bad buy than pressure you into a big one.</p> <p>Whether you're looking to buy, sell, or trade, we'll give it to you straight — no inflated valuations, no mystery margins, no corporate sales tactics.</p> </div> <div class="section-header text-center"> <h1><strong>The Watch Dealer’s Dealer. But Also Yours.</strong></h1> <h2><strong>We Know the Watches. And the Market.</strong></h2> <p>Plenty of sellers can quote you specs. We go deeper — into the history, the quirks, the market cycles, and the stories that make each reference worth collecting.</p> <p>Our knowledge isn’t copy-pasted from brand brochures. It’s earned through thousands of transactions, years of market watching, and more than a few “I bought it, then sold it, then bought it back” moments.</p> <p>In fact, many of the dealers you already follow? They buy from us.</p> <h1><strong>This Is a Business. But It’s Also Personal.</strong></h1> <h2><strong>Because Every Watch Has a Story — and So Do You</strong></h2> <p>Watches aren’t just accessories. They’re tools, heirlooms, reminders. We’ve sold pieces worn at weddings, graduations, and retirements. We’ve helped collectors find that one discontinued reference they missed out on — and helped them move on from watches they thought they’d never sell.</p> <p>That’s the heart of Delray. We’re here to help you find the piece that fits who you are — or who you’re becoming.</p> <p>And yeah, sometimes we’ll give you a hot take, or roast a bust down on YouTube. But it’s all rooted in respect — for the watches, and for you.</p> </div> <div class="section-header text-center"> <h1><strong>Ready When You Are</strong></h1> <p>Delray Watch isn’t just stocked — it’s curated. Every piece, from six-figure Rebellions to vintage Hamiltons under five bills, is handpicked with purpose. Some are bold. Some are quiet. But none are random. Every watch here has a reason — and a story worth wearing.</p> <p>If you're looking for a smarter way to buy, sell, or trade, you’re in the right place.</p> <p><a href="https://delraywatch.com/pre-owned-watches/">Browse Watches</a>&emsp;&emsp;<a href="https://delraywatch.com/sell-your-watch/">Sell Your Watch</a>&emsp;&emsp;<a href="https://delraywatch.com/insider-access/">Get Insider Access</a></p> </div>

FREE SHIPPING

TRADE IN

CALL ANYTIME